EDDIE SO
Stepping into the entertainment industry as a Marketing Manager at Edward So Ent. marked the beginning of an exciting journey in a dynamic, fast-paced world.
From day one, I immersed myself in creating compelling video content for platforms like YouTube, TikTok, Snapchat, and Instagram, contributing to a collective following of 2.5 million and over 20 million total views.
Turning Data into Success
In just five months at Edward So Ent., I helped grow our audience to 50,000 subscribers, surpassing expectations with a 15% increase in viewership compared to historical analytics.
I fine-tuned publishing schedules, refined content formats, and crafted compelling thumbnails and captions that boosted click-through rates and retention.
Finding My Passion
The entertainment industry is part of where my passion for storytelling and connection thrives. With Eddie, I worked closely with creative teams and influencers, I found joy in shaping narratives that entertain and inspire, while building communities that keep audiences coming back.
My role in managing content creation and engagement has deepened my love for the craft, blending marketing strategy with the art of entertainment.
