Momentsumsafe
Starting out, there were 3 problems facing us as a company; low engagement rate, not a lot of people knowing about us / our technology, and a need to increase TVL (Total value locked within MSafe).
Here’s how we solved it.
brand awareness
Through both offline/online events and managing weekly content pieces, I was able to form 10+ partnerships within 5 months that have since made our team more aware of the crypto ecosystem we were in (Aptos/Sui).
Most notably, one campaign was made in the idea of providing security and taking a risk in our assets. I posted a flyer sharing a wallet address that contained a significant amount of assets inside, telling people to try and hack inside.
informative pieces
In order to increase visibility online, one strategy was through informing newcomers onto the scene about how it all works. I presented a weekly series explaining everything crypto; from current news, to which kind of crypto wallet should a beginner use.
Alongside this, monthly AMA’s with our newfound partners and daily management of Twitter/ Slack / Telegram / Discord has surmounted to a total of 826,800 impressions and a 39% increase in followers within 5 months.
nfts galore
MSafe Jay’s are a collection of 1000 NFTs, which was a campaign used to incentivize both retail users and partners to store their assets into MSafe.
I was in charge of the creative direction with these NFTs, promoting on a daily basis and keeping track of our KPIs which led to one month alone grabbing over 160k impressions.
Our month-long campaign has increased our TVL significantly, as well as being #6 on one of the top NFT collection platforms on the Aptos ecosystem.
