LuskinOIC
Luskin Orthopaedic Institute for Children prides itself on delivering expert pediatric orthopaedic care for all, regardless of financial circumstances. With over 60,000 annual patient visits and a 70% minority demographic, the primary goal as Marketing Coordinator is to expand publicity through donor events, direct mail, email campaigns, and community outreach.
Donor events
A record breaking Stand for Kids Gala was made in 2024. Crafting engaging social media campaigns across Facebook, Instagram, and LinkedIn, alongside targeted Google Ads and email marketing, led to a 40% increase in donor attendance.
This strategic approach, coupled with securing high-profile entertainment like Mario Lopez and Michael Buffer, transformed the event into a night to remember, attracting over 1,000 guests and exceeding fundraising goals by raising over $1.3 million.
Direct Mail/Email Campaigns
LuskinOIC's Giving Tuesday campaign harnessed the power of patient stories to achieve remarkable results.
Social media became a platform to share the journeys of recent pediatric surgery patients, fostering a strong connection with potential donors across Los Angeles.
This targeted approach, complemented by direct mail and email campaigns, resonated deeply with the community. Surpassing the initial goal of $30,000, $35,000 was raised in one week.
Community outreach
LuskinOIC solidified its place as a vital part of the DTLA community. By hosting nearly a dozen events, LuskinOIC fostered connections with over 2,000 guests.
This included hundreds of volunteers from neighboring high schools and colleges, alongside generous donors and even congress members.
The spirit of giving truly came alive during the Toys & Joy Christmas event, where an incredible 10,000 gifts were donated to families in DTLA, demonstrating LuskinOIC's unwavering commitment to the well-being of its neighbors.