the adventure challenge
This role involved fostering customer engagement for The Adventure Challenge, a scratch-off book for couples. Responsibilities included managing customer reviews, responses, and requests. Additionally, the position played a key role in social media content creation and management across platforms like TikTok, Etsy, Instagram, Facebook, and Instagram Ads.
analytical support
Utilizing social media management tools like Agorapulse and Statusbrew, this role encompassed KPI tracking and content ideation. This resulted in maintaining consistent average monthly viewership and exceeding reach targets, averaging 23 million accounts reached. Additionally, by optimizing campaigns, this position ensured consistent achievement of KPI goals and delivered an average conversion rate of 7.2% per campaign, doubling the average standard of 2.5%-3%.
Social support
Beyond content management, the role entailed daily engagement with the customer community. This included responding to daily customer support tickets, fostering brand interaction by engaging with UGC featuring The Adventure Challenge products, and addressing customer inquiries and feedback.
